Understanding Supplier & Market Analysis

Master Supplier & Market Analysis Skills to Drive Smarter Procurement Decisions

Unlock the skills and frameworks used by top procurement professionals to analyze suppliers, assess market dynamics, and make data-driven sourcing decisions.
This Supplier Analysis Course combines practical tools, proven models, and expert guidance to help you perform comprehensive supplier market evaluations.

The course walks you through key analytical frameworks like ABC Analysis, PESTEL, SWOT, and Porter’s Five Forces, helping you:

• Evaluate supplier capabilities

• Understand supply market dynamics

• Identify procurement risks

• Make strategic, evidence-based sourcing decisions

By the end of this course, you’ll have a complete toolkit to conduct effective supplier analysis and market assessments — and apply these insights directly in your organization.

What You Will Learn in the Supplier Market Analysis Course

• How to study potential suppliers
• Michael Portar’s five forces
• PESTEL analysis
• Risk identification and assessment
• Request for information
• SWOT analysis
• ABC analysis

Why Learn with Maryna Trepova:

Chief Executive Officer – IPSM – International Procurement & Supply Management

Based in Ukraine, Maryna is a procurement expert focused on providing consulting training. Maryna has:

• 5 years of experience in training and consulting
• 10 years of experience in purchasing and procurement, tobacco market in particular;
• Deep knowledge of procurement, sourcing, vendor management and category management in different categories.
• Provide different consulting projects in procurement and purchasing
• Proven experience in the negotiation process;
• Strong organization and communication skills, analytical abilities, strategically thinking;
• Speaker at the different conferences and round tables in Ukraine and other countries.
• Public figure and volunteer in public procurement reforming

Who Is This Supplier Market Analysis Course For?

This course is designed for individuals or professionals who are involved in procurement, sourcing, supply chain management, or strategic decision-making within businesses. It would be beneficial for:

• Procurement Managers and Officers: Those responsible for identifying and selecting suppliers for their organization’s needs.
• Supply Chain Managers: Individuals tasked with optimizing the flow of goods and services within the supply chain.
• Strategic Planners: Professionals involved in strategic decision-making who need to understand market dynamics and supplier relationships.
• Business Analysts: Those interested in analyzing market trends and competitive landscapes to inform business strategy.
• Entrepreneurs and Small Business Owners: Individuals seeking to understand their market environment and potential suppliers to make informed decisions about their business operations.

Suitable for the following roles:

• Entry-Level: Procurement Assistant, Procurement Coordinator, Purchasing Clerk, Sourcing Specialist
• Mid-Level: Procurement Specialist, Sourcing Analyst, Contract Specialist, Supplier Relationship Manager, Operational Buyer, Buyer, Inventory Contoller
• Senior-Level: Senior Procurement Specialist, Senior Sourcing Analyst, Lead Buyer, Procurement Manager, Category Manager, Strategic Sourcing Manager, Commodity Manager, Regional Commodity Manager
• Executive-Level: Director of Procurement, Chief Procurement Officer (CPO)
• Specialized Titles: Commodity Manager, Global Sourcing Manager, Indirect Procurement Manager, E-Procurement Manager

Requirements

• Access to Internet
• Computer / Laptop / Mobile Device

What Is Included the Supplier Market Analysis Course?

• Immediate unlimited access to course materials
• 30-day money-back guarantee
• Exercises and quizzes to help you put theory into practice
• English Closed Captions
• Full transcripts in PDF for each lesson
• Suitable for mobile or desktop
• SCMDOJO Certification when you pass the course quiz (accessible from Learning Center post-sign-in)

How to Conduct Supplier Market Analysis?

Supplier market analysis involves thoroughly researching and evaluating the market for specific goods or services. This analysis helps procurement professionals identify potential suppliers, assess their strengths and weaknesses, and negotiate favorable terms and conditions. Key steps in conducting a supplier market analysis include identifying potential suppliers, evaluating supplier capabilities, analyzing market trends, assessing risk, and developing a shortlist of preferred suppliers.

Learn why Visibility with suppliers is vital here!

Frequently Asked Questions

FAQ 1: What are the key objectives of Supplier Market Analysis?

Answer: Supplier Market Analysis aims to identify potential suppliers, assess their capabilities, and understand the competitive landscape.

FAQ 2: What data sources are used in Supplier Market Analysis?

Answer: Data sources used in Supplier Market Analysis include industry reports, market research databases, and supplier websites.

FAQ 3: How can companies conduct practical Supplier Market Analysis?

Answer: Companies can conduct practical Market Analysis by utilizing data analysis tools, conducting market research, and engaging with industry experts.

FAQ 4: What are the benefits of conducting a thorough Supplier Market Analysis?

Answer: Conducting thorough market analysis enables companies to make informed sourcing decisions, identify potential risks, and negotiate better deals.

FAQ 5: How can technology support Supplier Market Analysis?

Answer: Technology supports Market Analysis by providing access to vast amounts of data, enabling data visualization, and facilitating the analysis of complex market trends.